The Race to Monetize Real Time Queries (the Apple IPad Story)

Realtime search is all about speed and relevance, and today we saw a great example in the big Apple iPad event.

By looking into the indexes and determining how quickly we had data about the iPad, and by examining how quickly our RiotWise Ad Engine was able to display relevant ads, we could measure how we did against other search engines. Take a look:

Check out the examples below:

OneRiot
Google
Bing

The Power and Simplicity of RiotWise

RiotWise is not about keywords, it’s a fresher more organic way to reach millions of realtime web users. Content owners simply associate an RSS feed with OneRiot’s AMS engine and determine if they want to purchase traffic by the click (CPC) or the impression (CPM). The OneRiot Realtime algorithms to do everything else, including ad creation.

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